Action to open its seventh Slovak store in Michalovce

Action, the fastest-growing non-food discounter in Europe, will open a new store in Slovakia. Michalovce is Action’s seventh location since it entered the local market in March 2023.

People from Michalovce can now enjoy the ‘Action Formula’: 6,000 high-quality products in 14 categories (ranging from toys and crafts to household products, and from gardening to DIY and food) at the lowest possible prices. Action offers a surprising assortment, with 150 new products put on shelves every week. More than 1,500 products are available for less than 1 euro, and the average price of all products is less than 2 euros.

Action also makes sustainable products accessible to everyone. As a leading discount retailer, Action feels responsible for continuously improving its products and supply chains while cutting CO2 emissions. Products are improved by reducing their carbon footprint and increasing their circularity. Already 92% of Action’s wood products and 90% of its cotton products come from more sustainable sources. By 2024, Action expects to achieve its goal of 100% sustainable sourcing of such goods.

“Action is expanding at a great pace in Slovakia and we are pleased to introduce our unique concept to more and more local customers. Opening a store in Michalovce is a natural step in our expansion and we are already preparing several more stores in the Eastern Slovakia,” says Sławomir Nitek, Regional Director of Action for Poland, Czech Republic, Slovakia and Austria.

Action has been operating a distribution centre near Bratislava since 2021. It originally served Austrian and German stores, and since March 2023 it also supplies Action’s stores in Slovakia.

With more than 2,200 stores in Europe, Action employs 68,000 people, of whom more than 5,750 were hired between 2021 and 2022. The store in Michalovce with an area of 772 square meters is located at Sobranecká cesta 6989/1B and will be open every day from Saturday onwards from 8:00 a.m. to 8:00 p.m.