PUMA & Borussia Dortmund Reveal New Home Kit for 2016/17 Season

‘Pure Emotion’ the Motto that Inspires the BVB kit Design for the Season Ahead

PUMA today revealed the new Borussia Dortmund home kit for the 2016/17 season, inspired by the motto “Pure Emotion”.   The passion shared by the players and fans alike is a feature of BVB that sets them apart from many in football, with every season kicking off a new emotional adventure.   The new home shirt aims to inspire courage and confidence on the pitch and terraces, to draw on the successes of the past and to look to the future.

 In traditional yellow, the shirt has a fashionable eye catching look through its dynamic black block stripe design. The contemporary feel is complemented by additional stripes in a dot pattern and a black, offset PUMA formstrip on the shoulder. The modern round neck collar completes the look and the extended back ensures a better fit.

Additional details include the embroidered club emblem, the PUMA Cat logo as well as the jersey sponsor displayed on the front. The traditional “DORTMUND” lettering is emblazoned on the rear.

The BVB players will be well-equipped on the field a functional level – high-quality polyester material ensures exceptional comfort. Mesh inserts integrated on the sides, and the dryCELL technology developed by PUMA reliably transport moisture outwards and guarantee optimum breathability.

BVB’s exciting winger Marco Reus commented on the new jersey: “I think what PUMA has developed is absolutely fantastic, I am a big fan of the design with the stripes. I have also talked to some of the boys from the team and they are all very happy with the jersey. We are looking forward to the new season and we will give everything we can.”

The new kit will debut on pitch for the last home game of the Bundesliga season against 1. FC Köln on 14 May and will be available at all BVB fan shops, www.puma.com and sports retailers on the same day.