PUMA AND SOPHIA WEBSTER BRING BACK 80’s NEON COLOUR BLOCKS
Sports brand PUMA and Sophia Webster kick off the Spring-Summer ’19 season with a stand-out collection of sneakers and apparel for women and kids. Drawing inspiration from ‘80s workout gear and her passion for dance, the collection reveals Sophia’s unique eye for the feminine, the powerful and the irresistible.
Known for her uninhibited fashion sense, The British footwear and accessories designer, Sophia Webster continues to skillfully combine feminine designs with a sophisticated approach. For her latest seasonal collab with PUMA, she uses her signature style to transform sport-inspired silhouettes with new logos, bold prints, and ‘80s-inspired colorblocking technique. With a mix of stand-out colorful neon and pastel hues, classic PUMA sneakers are transformed with a fresh and fun look, adding to the aestival feel.
Sophia’s chic femininity appears across classic silhouettes like the Suede, Muse, CALI and Thunder. An evolution of the court platform, CALI SOPHIA WEBSTER is designed with a full sealed glitter upper and tonal mesh lining. Perfect for bold, confident women, the sneakers are finished with a leather tongue and shiny patent leather heel overlay. The heavily textured rubber sole and molded rubber inserts on the toe and heel create a bold, chunkier look. The Thunder SOPHIA WEBSTER is a progressive fashion-forward running silhouette with a shiny neoprene upper and an ankle knitted collar for sock-like fit. Frilly trims on the elasticated forefoot cross straps take inspiration from baroque patterns. The color-blocked speckled midsole translucent rubber pieces and metallic heel insert covers the chunky sole unit. The PUMA x Sophia Webster collection also drops curated mini-me options for pre-school and infants. The Basket SOPHIA WEBSTER is designed with a sealed glitter upper, fun lining print and all-white glitter laces. The Muse SOPHIA WEBSTER enhances an embroidered PUMA logo with a strap on the heel and complemented by floral embellishments.
The wide selection of footwear is complemented with an equally extensive apparel range – from tees, crews and crop tops to tights and shorts. Introducing an updated logo to bring a new creative element to the garments, the collection brings back a renewed version of the SS18 two-piece set this time with a mesh construction while the reversible crop top is inspired by practicing ballroom outfits.