Global sports brand PUMA and Lola Plaku, music industry power player and Lola Media Group CEO will release the exclusive PUMA Nova GRL PWR sneaker this Friday, January 18th. The pack will be available for purchase on PUMA.com and in select stores worldwide. This is Lola’s first sneaker release as part of PUMA’s Co-creative platform. “Lola is known for spearheading a mission to empower young women, and this partnership pays tribute to her efforts with a Nova sneaker pack aptly titled GRL PWR,” says Yassine Saidi, PUMA’s Senior Head of Select. “Lola inspires others to create change and push culture forward, making her the perfect co-creator of the new Nova.”

Designed by Lola, the Nova GRL PWR shoe has a bold, 90’s inspired silhouette, rendered with a slim mesh upper with leather overlays and vibrant color blocking. Lola chose distinct color palettes for the sneaker, dropping in two colorways, Black–Surf the Web and Peach Bud–Pearl Blush. With GRL PWR branding on the heel tab, the look is finished with a lace closure system. A natural trendsetter, the GRL PWR woman embraces her feminine side while still valuing the comfort and street style swag that compliments her active lifestyle.