Action opens its second store in Bratislava

Action, the fastest-growing non-food discounter in Europe, opened its second Slovak store in Shopping Palace Zlaté piesky just a week after the grand opening in OC Danubia. After opening two stores in Bratislava, the Dutch retailer will also open in other regions before the end of 2023.

Residents and visitors of Bratislava can now enjoy the ‘Action Formula’:  6,000 good quality products in 14 product categories (ranging from toys and crafts to household products, and from gardening to DIY and food) at the lowest possible price. Action offers a surprising assortment with 150 new products on the shelves each week. More than 1,500 products are priced at less than 1 euro. The average price of all products is less than 2 euros.

Additionally, Action wants to make sustainable products accessible to everyone. As a leading discount retailer, Actions feels responsible for continuously improving its products, supply chain, and CO2 emission. Products are improved by reducing their carbon footprint and increasing their circularity. In 2021, already 70% of Action’s wooden products and 86% of cotton products were sourced more sustainably. Action expects to achieve its goal of 100% sustainable sourcing of these materials as soon as 2024.

“Opening our second store just a week after the first one highlights our expansion ambitions in Slovakia. We are extremely happy to be able to make our unique concept available in another Bratislava location: a wide range of products at the lowest prices. This is just the beginning of the Action story in Slovakia, which will now also develop in other regions,” says Petr Juliš, General Manager for Action in Slovakia and in the Czech Republic.

Slovakia is not a brand-new environment for Action. In 2021 the discounter opened its 50,000 sqm distribution center in Bratislava, which already supplies its stores across Austria and Germany, and now supplies the local market.

With more than 2,200 stores in Europe, Action employs 68,000 employees of which more than 5,750 were hired between 2021 and 2022. Spacious and easily accessible, the new store measures 1300 square meters. It is located in Shopping Palace Zlaté piesky at Cesta na Senec 2A in Ružinov district. Customers can benefit from large parking. The store is open from today onwards, from 08:00 am to 09:00 pm, Monday to Sunday.