Disney Channel’s Teen Beach Movie Premiere
To position Teen Beach Movie as the “must see” summer movie for kids and “tweens,” the Prague PR agency Best Communications offered exclusive content to various media, including competitions and invites to a VIP screening held at one of Prague’s most frequented water parks. Best also cooperated with Martin Harich, a popular Slovak musician among the targeted audience, to promote the premiere. Harich published several Facebook posts about the movie, which averaged 150 likes per post with the highest reaching 468.
Teen Beach Movie appeared across key teenage media, including print, online, and social media platforms; the total reach was 14,943,188 and the premiere event generated 84 articles, with at total AVE value of £348,648.