Netjets Europe Celebrity Endorsement
NetJets charged Best Communications with the promotion of the private airline’s new clients, Czech tennis stars Petra Kvitová and Tomáš Berdych. The PR strategy was based on an exclusive photo shoot and interviews for two leading magazines: the lifestyle supplement of Hospodařšké noviny called Proč Ne? and top lifestyle magazine, Royal Report. Additional media communication was based on an official press release and photos of Petra, Tomáš, and the NetJets team, which were distributed to key media groups including economic media, dailies, news servers, and top lifestyle magazines.
The news was well received by the Czech media and NetJets Europe significantly increased its profile. The media communicated all key messages, such as ease of travelling via private air travel and NetJets Europe’s services: flexibility, no hassle with airport layovers, no waiting time, privacy and comfort, more effective use of flight time, and safety as the main priority.