AREVA Signs a Memorandum of Understanding with Key Companies
When AREVA was ready to sign a Memorandum of Understanding with key companies regarding the building of additional units at the Czech Republic’s nuclear power plant Temelín, Best Communications ensured that the proper people were in attendance, from dignitaries to representatives of Czech companies and to media. The signing itself took place at the French Embassy in Prague in the presence of the French ambassador and key AREVA management. In addition, CEOs from the 14 potential partner companies also attended, providing an excellent media opportunity for both interviews and photo opportunities.
The event secured more than 30 different articles across the media landscape, including national dailies, key trade publications, news magazines, and online news servers. AREVA’s key message of working with local companies abroad was widely and tastefully communicated.