PUMA and renowned visual artist, Bradley Theodore reunite
Global sports brand PUMA and renowned visual artist, Bradley Theodore reunite to create a strikingly vibrant collection for Spring-Summer ’19. The 23-piece street art inspired lifestyle collection featuring his signature color-laden graphics with strong brushwork technique drops on January 12th
In his second collaboration with PUMA, Bradley Theodore brings his unique style to streetwear staples – reimagining them with bright pops of color and rich symbolism that explores the human condition. PUMA silhouettes are enhanced with hand-painted symbols like skulls, hearts, and hashtags that reference today’s culture of representation and communication.
A mix of classic and progressive PUMA styles, the collection highlights the artists hand-painted all over graphics, strokes and color blocking with ‘CREATIVITY IS CULTURE’ printed under the tongue and a rubberized patch of his signature skull-icon featuring across the collection. A progressive fashion-forward running silhouette, the PUMA Thunder Bradley Theodore is designed with a soft leather upper and contrast mesh lining while the chunky sole is decked with neon color-blocked TPU inserts. The PUMA Capri Bradley Theodore, a classic vulcanized silhouette is built with a soft leather upper featuring hand-drawn effects of tonal glossy graphics on quarter panels with the famed ‘NEW YORK’ script. For the classic court silhouettes PUMA Basket Mid Bradley Theodore and PUMA Clyde Bradley Theodore, the artist works with his colorful hand-drawn graphics on quarter panels and a debossed ‘BRADLEY THEODORE’ signature on medial side.
With apparel and accessories to complete the look, the collection features the PUMA x Bradley Theodore Reversible Bomber adorned with rubber print graphics of a skull on the left chest, paint stripes on the upper left sleeve with crossed bone artwork. Nail the streetstyle look with a PUMA x Bradley Theodore Hoodie and PUMA x Bradley Theodore CREW that features Bradley Theodore’s signature embroidery, PUMA wordmark graphic rubber and the skull graphic print. In addition to a range of tees and track pants from the collection, the artist completes the look with PUMA x Bradley Theodore Tote Bag with 3D and silicon print, PUMA x Bradley Theodore Hip Bag with allover print and curved caps with snapback adjuster.
The PUMA x Bradley Theodore collection drops in stores on January 12th on PUMA.com and select lifestyle boutiques worldwide.