Let’s Play: 80s legend PUMA RIDER returns to the streets

5/11/2019

PUMA’s legendary 80s running shoe, the FAST RIDER, is back to make a vibrant, playful splash on the streets. The iconic retro style – which once brought the fun of running to the streets– has been revamped to launch the FUTURE RIDER OG and STYLE RIDER OG as the next generation of playful, casual-cool streetstyle. Commemorating Germany’s first-ever jogging shoe As part of the first drop, PUMA will bring back the FAST RIDER OG to celebrate the iconic runningshoe from the 1980s, that kicked off a new era as Germany’s first “jogging” shoe 40 years ago. In the 80s, more and more people picked up running to become fit – or simply for fun – and took thesports from the track to the street. To cater to the needs of those asphalt joggers, PUMA developed the state-of-the-art Federbein technology , which imitated the suspension of cars, for enhanced shock absorption and comfort. Needless to say that the upcoming FAST RIDER OG features the shock-absorbing Federbein outsole with a RIDERFOAM midsole for high rebound. It comes in the original vibrant, 80’s inspired colorways and includes a lightweight upper made out of breathable nylon with suede overlays, minimal padding and lining.