PUMA RELEASES THE SECOND COLLECTION WITH CELEBRATED DESIGN DUO DEE & RICKY FOR AUTUMN-WINTER ‘16
Global Sports Brand PUMA collaborates with Staten Island’s design duo, Dee & Ricky Jackson for the second time. The collection combines the whimsical world of Dee and Ricky, with PUMA’s deep sporting heritage.
Born and raised in New York City, the brothers spent their early years exploring each of the five boroughs from the subway or their skateboards. They marveled at the concrete paradise of street art and people. For their second collection with PUMA, Dee & Ricky have recreated that instant euphoria of discovering. The pieces are inspired by a mix of the iconic visual language of Massimo Vignelli’s ubiquitous subway map and the influence of graffiti artists.
The PUMA Basket has been refreshed with a playful and innovative upper finished in twisted grind print textile. The PUMA Basket Dee & Ricky NYC features embroidery prints over the upper and is available in vibrant orange suede. The playful pallet that features throughout the collection highlights Dee & Ricky’s notorious sense of fun and makes the perfect sneaker addition for upbeat street style.
The Basket Mid x Dee & Ricky BigA is a different take on the classic mid sneaker and features removable Velcro patches for a touch of fun. More premium than before, the re-worked style features a debossed print on suede upper. The style is also available in turquoise blue suede with gold leather detailing giving it a unique edge.
The footwear collaboration is supported by a range of apparel and accessories, featuring jackets, t-shirts, sweat pants, backpacks and caps. The PUMA Suede backpack is a standout piece and features the New York subway all over graphic. The print also features on the collaborative cap, complete with moisture wicking sweatband and fuse mesh lining. When styled together the collection creates a fun, carefree, urban inspired street style look.
Dropping globally through PUMA stores, PUMA.com and premium retailers starting July 16th.